INDUCTION PROGRAMME (27-28, FEBRUARY 2008)

AGRICULTURE MARKETING COMPONENT:

PRESENTATION DURING THE INDUCTION:

1. Importance of Marketing in Agriculture
2. Tools to develop Marketing Information System (MIS)
3. Innovative Marketing options
4. Importance of quality management practices (QMP)
5. Need for Institutional approach for Agricultural Marketing
6. Role of Line departments in Agricultural Marketing
7. Marketing legislations

METHODOLOGY:
1. Interactive Slide presentation.
2. Photo presentation.
3. Printed course material.
4. Feed back for questions based on the content delivered.


(UDAYKUMAR KOLLIMATH)
MARKETING SPECIALIST.
www.jsysmarketing.blogspot.com

THINGS TO BE INCORPORATED IN THE PREPLANNING:

1. Zone wise cropping system documentation-Area-Production-Productivity levels
2. Rapid Assessment of Marketing facilities-Threshing yard-Storage facilities-processing facilities-Transportation-Sandy days
3. Preparation of GIS data base on Marketing facilities
4. Creating information Base on –Agricultural Department-APMC-HOPCOMS-KSCMF-KAIC-KSSC-NSP-KOF-COMPANIES PROMOTING CONTRACT FARMING-BULK BUYERS-BIG ORGANIZED RETAILER-DEPARTMENT OF WEIGHTS & MEASURES-SANDY DAYS
5. Organic Certification
6. Documentation of Current yield levels
7. List of progressive farmers



(UDAYKUMAR KOLLIMATH)
MARKETING SPECIALIST.
www.jsysmarketing.blogspot.com