Business Development Marketing Public Relations Teaching and Training
PRÉCIS: A multi-faceted dynamic professional with over 2 decades of experience across Project Management, Public Relations, Strategy Planning, Business Development, Sales & Marketing, Brand Management, Operations Management, Teaching, Training & Development across education, agriculture, agro inputs, petrochemical, rural, private and government sectors. Presently designated as Marketing/Training Specialist with JSYS (a World Bank project). Holds proficiency in developing strategies for establishing partnerships between farmers and corporate bodies like supermarkets, hypermarkets & exporters to improve realization of better prices for agricultural produce. A keen planner, strategist & implementer with expertise in devising and implementing innovative sales and marketing programs to enhance brand visibility and escalate revenue. Experience of facilitating/coaching students by using interactive discussions and “hands-on” approach to help students learn and apply concepts in subjects. A team player and a leader with exemplary communication, analytical, organizational and interpersonal skills.
EMPLOYMENT HISTORY
Since December 2010 with of Art of Living Foundation serving in Sri Sri Agribusiness Academy.
The chief tasks:
Teaching and Research in agribusiness sector,
Designing strategy to promote environment friendly agriculture commodities grown following organic practices. Developing curriculum for innovative modules in agribusiness course.
November 2005- December 2010 with JSYS (a World Bank project) as a Marketing Specialist and as well holding charge as Training Specialist
The Chief Tasks Handled
- Public Relations -Strategy Development - Coordination
-Training & Development -Contract Farming -Business Development
Synchronizing with collaborative partners and the Government of Karnataka.
Application of IT for farm communication
Blog creation for showcasing the agriculture marketing activities.
Managing the webisite and content updating.
News letter production covering marketing activities of the project.
Formulating viable strategies for establishing partnerships between farmers and corporate bodies, like supermarkets, hypermarkets & exporters to improve realization of better prices for agricultural produce, there by improving the livelihood conditions of people dependant on agriculture.
Promotion of contract farming activity of various companies to the project villages so as to improve their livelihoods.
Develop training programmes on grading and standards for farmers and agricultural specialists.
Suggesting policy initiatives to the government from protecting farmers from exploitation.
Liaising with government departments for obtaining benefits of various government schemes for project beneficiaries.
Handling the compilation and dissemination of agricultural market information to Tank Management Institutes (TMI).
Realizing the cost of cultivation for various crops grown in Karnataka and deciding on the cost of cultivation for various crops grown in karnataka
Rendering training to farmers on better market strategies by forming marketing committees at village level. Employing IT tools in improving the logistics in agricultural marketing.
Training farmers in IT sector and amalgamating the GIS in agriculture production for better marketing.
Proficiently evolved a training module on grading of fruits, vegetables, and food grains.
Providing training the farmers to improve their retail management techniques.
Linking village production to commodity exchanges
Developing a E-business portal for 2005 TMI’s
Educational Sector;
Apr’05-Oct’05 Crest Networks, Hubli as Director
Aug’04-Apr’05 JK Inst. of Tech. & Mgmt, Navi Mumbai as General Manager
Aug’99-Aug’04 IBMR, Hubli as Director (Admissions)
Jul’97-Aug’98 Charantimath Academy as a Coordinator
Jul’03-Feb’04 The New Indian Express (Coordinator NIE programme)
Media Coordination
Interacting and synchronizing with the media for press releases, press meets advertisements etc
Media briefing
Organizing lectures
Event Management
Brand Management
Formulate designs for:
– Promotional material-prospectus, leaflet and posters.
– Prospectus and new courses
– Literature designing from concept to distribution
Conduct conferences and work shops.
Content development for the website.
Coordination of all media and public relations activities.
Developing Brand Management Manual
Operations Management
Lead campaigns for management education for corporate executives such as nokia, reliance infocomm and various engineering colleges
Played a pivotal role in developing the library.
Conduct feasibility study of projects and provide assistance in the same.
Procured lap tops for students and negotiated to obtain the best deals.
Contribute significantly to obtain affiliation from the university.
Handled all administrative activities on a daily basis to ensure seamless operations; instrumental in evolving administration policies.
Manage activities pertaining to CRM for enhanced satisfaction.
Coordinating all activities pertaining to school projects.
Teaching
Teach & tutor on Transferable Skills & Life Skills and Case Study Method, Marketing and Advertising Subjects to management students as per the academic curriculum. Guide & mentor Students in executing various projects.
Prepare exercises, questionnaires, assignments for students at various levels.
Deliver guest lectures in various colleges on various themes to build rapport with the students.
Course/ Curriculum Development
Design the course material for spoken English
Handled the development of curriculum
Training & Development
Train management students on soft skills.
Provide CRM training for call centre executives.
Motivating staff and conduct training programmes
Worked a short stint with the Rural Development Society as a Project Director; Aug’98-Aug’99
Efficiently executed the project of Non Formal Education of Government of India. Handled the formation of SHG’s in the district of Bagalkot and imparted training to the staff and reviewed their progress. Prepared a project proposal for central and state government schemes.
Mar’95-Jun’97 with Oriental Floratech (Tata Enterprise), Pune & Bangalore as Senior Project Executive
The Chief Tasks Handled
Impart training to mid-management personnel in green house cultivation of roses and carnations.
Identify clients for Floriculture projects and offer consultancy from concept to completion
Prepare report and liaise with financial institutions such as NABARD, Commercial banks & APEDA.
Conduct feasibility studies of floricultural projects, identify vendors and render technical advice to clients on post harvest technology and maintaining cold chain.
Lead international delegations for strategic alliances and handle export of flowers.
Participate in international floricultural exhibitions in Frankfurt and also conduct exhibitions.
Select plant material, design green houses, suggest portfolio, establish cold chain and grading hall etc.
Offer tips for production such as plant protection chemicals and harvesting stages
Impart training and motivating the manpower in the green house for meeting targets.
Extend marketing support to other flori culture projects and recommend on quality standards of roses for international market.
Formulate plans for the daily operation and ensure all customers’ needs are met.
Develop strategies to improve customer service.
Marketing Experience;
Jun’87-Mar’95 Southern Petrochemical Ind. Corp. Ltd., Madras as Marketing Officer
Mar’85-Jun’87 Zuari Agrochemicals Ltd., Goa as a Sales Officer
The Chief Tasks Handled Across Assignments
Sales/ Business Development
Identify streams for revenue growth & develop plans to build consumer preference and achieve the set targets.
Conduct competitor analysis by keeping abreast of market trends to achieve market share.
Brand Management
Assess the market potential and in accordance formulate marketing plans.
Handle all activities pertaining to new product launch to tap new markets.
Organize shop display competitions, Conduct and participate in exhibitions, poster and audio visual van campaigns to enhance the visibility of products.
Manage the development & distribution of product literature, POP materials and etc.
Key Account Management
Interface with clients for suggesting the most viable product range and cultivating relations with them for securing repeat business. Manage major accounts of corporate and institutions and assist in activities pertaining to negotiation/ finalization of deals for smooth execution of sales & order processing.
Channel/ Dealer Management
Identify and network with financially strong and reliable dealers and distributors, resulting in deeper market penetration and improved market share.
Assist the channel partners to meet their business targets and achieve profitable ROI.
Monitor and ensure credit norms of the company are adhered too.
Evaluate credit ability based on the Credit Abstract Recommendation Form Appraisals.
Organizing training & development needs of dealers to enhance their knowledge about products and render better service to clients.
Operations Management
Handle all activities pertaining to ware house planning, storage and transportation to ensure availability of products as per the demand. Liaise with allied departments to ensure seamless operations.
Handling effective logistic operations & smooth distribution of products to different outlets. (Point added)
Quality Control
Conduct laboratory tests on periodical samples for ensuring adherence to quality standards.
Standardize damaged bags during transportation.
Monitoring the market to ensure that no spurious materials are accommodated in the market.
Provide training to dealers on proper storage conditions
PROFESSIONAL ENHANCEMENTS
Trainings
Training on Aromatic and Medicinal plants organized by CIMAP, Bangalore
Training on GIS by Engineering Staff College of India.
2D Animation, 3D Modeling, Animation, Special effects, Non-Linear Editing, Authoring conducted by PENTAFOUR, Bangalore; Jun’97-Jul’97
Project Preparation for Central and State Government Schemes, organized by SOSVA, Bangalore; 23rd Apr’97-24th Apr’97
Orientation programme for Functionaries of voluntary organizations on Support Services for Women in distress by National Institute of Public Co-operation and Child Development; 3rd Oct’01-5th Oct’01
Advanced Techniques in Rose Cultivation by CINADCO, Ministry of Agriculture, Israel; 13th Nov’95-23rd Nov’95
Dutch Cut-rose Cultivation organized by W. Kordes’ Sohne, Germany & Netherlands; May’95-‘Jun’95
Passed National English language test in O level (NELT)
Essentials of Management by MDC, SPIC Ltd., Kodiakanal; 8th Feb’93-10th Feb’93
FAI-SR Training Programme, Hyderabad organized by The Fertilizer Association of India
– 19th Mar’87-25th Mar’87
– 8th Apr’91-13th Apr’91
Exhibitions
International Exhibition: World Floriculture Exhibition Frankfurt in 1995.
OTHER ACTIVITIES & ACHIEVEMENTS
Represented Rotary International as cultural ambassador at Brazil under Group Study Exchange Programme in 1995;
– Conducted studies on the life and culture of Brazil
– Delivered 20 lectures promoting India in Brazil
Delivered lectures on career to college students on behalf of Times of India at Hubli.
MEMBERSHIPS
-Bangalore Knowledge Management Forum -IISC Knowledge Management Forum
-Divya Karnataka Project of Art Of Living -Member, IAT, Bangalore
ACADEMIC CREDENTIALS
MBA (Marketing) TASMAC, Pune 2004
B.Sc. (Agri. Eco.) UAS, Bangalore, (Dharwad Campus) 1983
DATE OF BIRTH: 19th November 1959
References:
1. Sri. B. S. Ramprasad, Secretary, Industries and Commerce, MS Bldg, Bangalore.
2. Dr. G.K. Vasantkumar, Additional Secretary, Food Processing, MS Bldg, Bangalore.
3. Dr. Sarvesh, Director of Agriculture, Sheshadri Road, Bangalore.
4. Sri. Anandkrishna, General Manager, Marketing KSSC, Hebbal, Bangalore.
Sd/-
Udayakumar S. Kollimath
http://www.jsysmarketing.blogspot.com
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