Monday, October 3, 2011
Friday, January 15, 2010
PROFILE OF AGRIBUSINESS SPECIALIST
Udaykumar S. Kollimath Cell: 8861698936 E-mail: agribusiness.uday@gmail.com
Business Development Marketing Public Relations Teaching and Training
EMPLOYMENT HISTORY
Since December 2010 with of Art of Living Foundation serving in Sri Sri Agribusiness Academy.
The chief tasks:
Teaching and Research in agribusiness sector,
Designing strategy to promote environment friendly agriculture commodities grown following organic practices. Developing curriculum for innovative modules in agribusiness course.
November 2005- December 2010 with JSYS (a World Bank project) as a Marketing Specialist and as well holding charge as Training Specialist
The Chief Tasks Handled
- Public Relations -Strategy Development - Coordination
-Training & Development -Contract Farming -Business Development
Synchronizing with collaborative partners and the Government of Karnataka.
Application of IT for farm communication
Blog creation for showcasing the agriculture marketing activities.
Managing the webisite and content updating.
News letter production covering marketing activities of the project.
Formulating viable strategies for establishing partnerships between farmers and corporate bodies, like supermarkets, hypermarkets & exporters to improve realization of better prices for agricultural produce, there by improving the livelihood conditions of people dependant on agriculture.
Promotion of contract farming activity of various companies to the project villages so as to improve their livelihoods.
Develop training programmes on grading and standards for farmers and agricultural specialists.
Suggesting policy initiatives to the government from protecting farmers from exploitation.
Liaising with government departments for obtaining benefits of various government schemes for project beneficiaries.
Handling the compilation and dissemination of agricultural market information to Tank Management Institutes (TMI).
Realizing the cost of cultivation for various crops grown in Karnataka and deciding on the cost of cultivation for various crops grown in karnataka
Rendering training to farmers on better market strategies by forming marketing committees at village level. Employing IT tools in improving the logistics in agricultural marketing.
Training farmers in IT sector and amalgamating the GIS in agriculture production for better marketing.
Proficiently evolved a training module on grading of fruits, vegetables, and food grains.
Providing training the farmers to improve their retail management techniques.
Linking village production to commodity exchanges
Developing a E-business portal for 2005 TMI’s
Educational Sector;
Apr’05-Oct’05 Crest Networks, Hubli as Director
Aug’04-Apr’05 JK Inst. of Tech. & Mgmt, Navi Mumbai as General Manager
Aug’99-Aug’04 IBMR, Hubli as Director (Admissions)
Jul’97-Aug’98 Charantimath Academy as a Coordinator
Jul’03-Feb’04 The New Indian Express (Coordinator NIE programme)
Media Coordination
Interacting and synchronizing with the media for press releases, press meets advertisements etc
Media briefing
Organizing lectures
Event Management
Brand Management
Formulate designs for:
– Promotional material-prospectus, leaflet and posters.
– Prospectus and new courses
– Literature designing from concept to distribution
Conduct conferences and work shops.
Content development for the website.
Coordination of all media and public relations activities.
Developing Brand Management Manual
Operations Management
Lead campaigns for management education for corporate executives such as nokia, reliance infocomm and various engineering colleges
Played a pivotal role in developing the library.
Conduct feasibility study of projects and provide assistance in the same.
Procured lap tops for students and negotiated to obtain the best deals.
Contribute significantly to obtain affiliation from the university.
Handled all administrative activities on a daily basis to ensure seamless operations; instrumental in evolving administration policies.
Manage activities pertaining to CRM for enhanced satisfaction.
Coordinating all activities pertaining to school projects.
Teaching
Teach & tutor on Transferable Skills & Life Skills and Case Study Method, Marketing and Advertising Subjects to management students as per the academic curriculum. Guide & mentor Students in executing various projects.
Prepare exercises, questionnaires, assignments for students at various levels.
Deliver guest lectures in various colleges on various themes to build rapport with the students.
Course/ Curriculum Development
Design the course material for spoken English
Handled the development of curriculum
Training & Development
Train management students on soft skills.
Provide CRM training for call centre executives.
Motivating staff and conduct training programmes
Worked a short stint with the Rural Development Society as a Project Director; Aug’98-Aug’99
Efficiently executed the project of Non Formal Education of Government of India. Handled the formation of SHG’s in the district of Bagalkot and imparted training to the staff and reviewed their progress. Prepared a project proposal for central and state government schemes.
Mar’95-Jun’97 with Oriental Floratech (Tata Enterprise), Pune & Bangalore as Senior Project Executive
The Chief Tasks Handled
Impart training to mid-management personnel in green house cultivation of roses and carnations.
Identify clients for Floriculture projects and offer consultancy from concept to completion
Prepare report and liaise with financial institutions such as NABARD, Commercial banks & APEDA.
Conduct feasibility studies of floricultural projects, identify vendors and render technical advice to clients on post harvest technology and maintaining cold chain.
Lead international delegations for strategic alliances and handle export of flowers.
Participate in international floricultural exhibitions in Frankfurt and also conduct exhibitions.
Select plant material, design green houses, suggest portfolio, establish cold chain and grading hall etc.
Offer tips for production such as plant protection chemicals and harvesting stages
Impart training and motivating the manpower in the green house for meeting targets.
Extend marketing support to other flori culture projects and recommend on quality standards of roses for international market.
Formulate plans for the daily operation and ensure all customers’ needs are met.
Develop strategies to improve customer service.
Marketing Experience;
Jun’87-Mar’95 Southern Petrochemical Ind. Corp. Ltd., Madras as Marketing Officer
Mar’85-Jun’87 Zuari Agrochemicals Ltd., Goa as a Sales Officer
The Chief Tasks Handled Across Assignments
Sales/ Business Development
Identify streams for revenue growth & develop plans to build consumer preference and achieve the set targets.
Conduct competitor analysis by keeping abreast of market trends to achieve market share.
Brand Management
Assess the market potential and in accordance formulate marketing plans.
Handle all activities pertaining to new product launch to tap new markets.
Organize shop display competitions, Conduct and participate in exhibitions, poster and audio visual van campaigns to enhance the visibility of products.
Manage the development & distribution of product literature, POP materials and etc.
Key Account Management
Interface with clients for suggesting the most viable product range and cultivating relations with them for securing repeat business. Manage major accounts of corporate and institutions and assist in activities pertaining to negotiation/ finalization of deals for smooth execution of sales & order processing.
Channel/ Dealer Management
Identify and network with financially strong and reliable dealers and distributors, resulting in deeper market penetration and improved market share.
Assist the channel partners to meet their business targets and achieve profitable ROI.
Monitor and ensure credit norms of the company are adhered too.
Evaluate credit ability based on the Credit Abstract Recommendation Form Appraisals.
Organizing training & development needs of dealers to enhance their knowledge about products and render better service to clients.
Operations Management
Handle all activities pertaining to ware house planning, storage and transportation to ensure availability of products as per the demand. Liaise with allied departments to ensure seamless operations.
Handling effective logistic operations & smooth distribution of products to different outlets. (Point added)
Quality Control
Conduct laboratory tests on periodical samples for ensuring adherence to quality standards.
Standardize damaged bags during transportation.
Monitoring the market to ensure that no spurious materials are accommodated in the market.
Provide training to dealers on proper storage conditions
PROFESSIONAL ENHANCEMENTS
Trainings
Training on Aromatic and Medicinal plants organized by CIMAP, Bangalore
Training on GIS by Engineering Staff College of India.
2D Animation, 3D Modeling, Animation, Special effects, Non-Linear Editing, Authoring conducted by PENTAFOUR, Bangalore; Jun’97-Jul’97
Project Preparation for Central and State Government Schemes, organized by SOSVA, Bangalore; 23rd Apr’97-24th Apr’97
Orientation programme for Functionaries of voluntary organizations on Support Services for Women in distress by National Institute of Public Co-operation and Child Development; 3rd Oct’01-5th Oct’01
Advanced Techniques in Rose Cultivation by CINADCO, Ministry of Agriculture, Israel; 13th Nov’95-23rd Nov’95
Dutch Cut-rose Cultivation organized by W. Kordes’ Sohne, Germany & Netherlands; May’95-‘Jun’95
Passed National English language test in O level (NELT)
Essentials of Management by MDC, SPIC Ltd., Kodiakanal; 8th Feb’93-10th Feb’93
FAI-SR Training Programme, Hyderabad organized by The Fertilizer Association of India
– 19th Mar’87-25th Mar’87
– 8th Apr’91-13th Apr’91
Exhibitions
International Exhibition: World Floriculture Exhibition Frankfurt in 1995.
OTHER ACTIVITIES & ACHIEVEMENTS
Represented Rotary International as cultural ambassador at Brazil under Group Study Exchange Programme in 1995;
– Conducted studies on the life and culture of Brazil
– Delivered 20 lectures promoting India in Brazil
Delivered lectures on career to college students on behalf of Times of India at Hubli.
MEMBERSHIPS
-Bangalore Knowledge Management Forum -IISC Knowledge Management Forum
-Divya Karnataka Project of Art Of Living -Member, IAT, Bangalore
ACADEMIC CREDENTIALS
MBA (Marketing) TASMAC, Pune 2004
B.Sc. (Agri. Eco.) UAS, Bangalore, (Dharwad Campus) 1983
DATE OF BIRTH: 19th November 1959
References:
1. Sri. B. S. Ramprasad, Secretary, Industries and Commerce, MS Bldg, Bangalore.
2. Dr. G.K. Vasantkumar, Additional Secretary, Food Processing, MS Bldg, Bangalore.
3. Dr. Sarvesh, Director of Agriculture, Sheshadri Road, Bangalore.
4. Sri. Anandkrishna, General Manager, Marketing KSSC, Hebbal, Bangalore.
Sd/-
Udayakumar S. Kollimath
http://www.jsysmarketing.blogspot.com
Business Development Marketing Public Relations Teaching and Training
PRÉCIS: A multi-faceted dynamic professional with over 2 decades of experience across Project Management, Public Relations, Strategy Planning, Business Development, Sales & Marketing, Brand Management, Operations Management, Teaching, Training & Development across education, agriculture, agro inputs, petrochemical, rural, private and government sectors. Presently designated as Marketing/Training Specialist with JSYS (a World Bank project). Holds proficiency in developing strategies for establishing partnerships between farmers and corporate bodies like supermarkets, hypermarkets & exporters to improve realization of better prices for agricultural produce. A keen planner, strategist & implementer with expertise in devising and implementing innovative sales and marketing programs to enhance brand visibility and escalate revenue. Experience of facilitating/coaching students by using interactive discussions and “hands-on” approach to help students learn and apply concepts in subjects. A team player and a leader with exemplary communication, analytical, organizational and interpersonal skills.
EMPLOYMENT HISTORY
Since December 2010 with of Art of Living Foundation serving in Sri Sri Agribusiness Academy.
The chief tasks:
Teaching and Research in agribusiness sector,
Designing strategy to promote environment friendly agriculture commodities grown following organic practices. Developing curriculum for innovative modules in agribusiness course.
November 2005- December 2010 with JSYS (a World Bank project) as a Marketing Specialist and as well holding charge as Training Specialist
The Chief Tasks Handled
- Public Relations -Strategy Development - Coordination
-Training & Development -Contract Farming -Business Development
Synchronizing with collaborative partners and the Government of Karnataka.
Application of IT for farm communication
Blog creation for showcasing the agriculture marketing activities.
Managing the webisite and content updating.
News letter production covering marketing activities of the project.
Formulating viable strategies for establishing partnerships between farmers and corporate bodies, like supermarkets, hypermarkets & exporters to improve realization of better prices for agricultural produce, there by improving the livelihood conditions of people dependant on agriculture.
Promotion of contract farming activity of various companies to the project villages so as to improve their livelihoods.
Develop training programmes on grading and standards for farmers and agricultural specialists.
Suggesting policy initiatives to the government from protecting farmers from exploitation.
Liaising with government departments for obtaining benefits of various government schemes for project beneficiaries.
Handling the compilation and dissemination of agricultural market information to Tank Management Institutes (TMI).
Realizing the cost of cultivation for various crops grown in Karnataka and deciding on the cost of cultivation for various crops grown in karnataka
Rendering training to farmers on better market strategies by forming marketing committees at village level. Employing IT tools in improving the logistics in agricultural marketing.
Training farmers in IT sector and amalgamating the GIS in agriculture production for better marketing.
Proficiently evolved a training module on grading of fruits, vegetables, and food grains.
Providing training the farmers to improve their retail management techniques.
Linking village production to commodity exchanges
Developing a E-business portal for 2005 TMI’s
Educational Sector;
Apr’05-Oct’05 Crest Networks, Hubli as Director
Aug’04-Apr’05 JK Inst. of Tech. & Mgmt, Navi Mumbai as General Manager
Aug’99-Aug’04 IBMR, Hubli as Director (Admissions)
Jul’97-Aug’98 Charantimath Academy as a Coordinator
Jul’03-Feb’04 The New Indian Express (Coordinator NIE programme)
Media Coordination
Interacting and synchronizing with the media for press releases, press meets advertisements etc
Media briefing
Organizing lectures
Event Management
Brand Management
Formulate designs for:
– Promotional material-prospectus, leaflet and posters.
– Prospectus and new courses
– Literature designing from concept to distribution
Conduct conferences and work shops.
Content development for the website.
Coordination of all media and public relations activities.
Developing Brand Management Manual
Operations Management
Lead campaigns for management education for corporate executives such as nokia, reliance infocomm and various engineering colleges
Played a pivotal role in developing the library.
Conduct feasibility study of projects and provide assistance in the same.
Procured lap tops for students and negotiated to obtain the best deals.
Contribute significantly to obtain affiliation from the university.
Handled all administrative activities on a daily basis to ensure seamless operations; instrumental in evolving administration policies.
Manage activities pertaining to CRM for enhanced satisfaction.
Coordinating all activities pertaining to school projects.
Teaching
Teach & tutor on Transferable Skills & Life Skills and Case Study Method, Marketing and Advertising Subjects to management students as per the academic curriculum. Guide & mentor Students in executing various projects.
Prepare exercises, questionnaires, assignments for students at various levels.
Deliver guest lectures in various colleges on various themes to build rapport with the students.
Course/ Curriculum Development
Design the course material for spoken English
Handled the development of curriculum
Training & Development
Train management students on soft skills.
Provide CRM training for call centre executives.
Motivating staff and conduct training programmes
Worked a short stint with the Rural Development Society as a Project Director; Aug’98-Aug’99
Efficiently executed the project of Non Formal Education of Government of India. Handled the formation of SHG’s in the district of Bagalkot and imparted training to the staff and reviewed their progress. Prepared a project proposal for central and state government schemes.
Mar’95-Jun’97 with Oriental Floratech (Tata Enterprise), Pune & Bangalore as Senior Project Executive
The Chief Tasks Handled
Impart training to mid-management personnel in green house cultivation of roses and carnations.
Identify clients for Floriculture projects and offer consultancy from concept to completion
Prepare report and liaise with financial institutions such as NABARD, Commercial banks & APEDA.
Conduct feasibility studies of floricultural projects, identify vendors and render technical advice to clients on post harvest technology and maintaining cold chain.
Lead international delegations for strategic alliances and handle export of flowers.
Participate in international floricultural exhibitions in Frankfurt and also conduct exhibitions.
Select plant material, design green houses, suggest portfolio, establish cold chain and grading hall etc.
Offer tips for production such as plant protection chemicals and harvesting stages
Impart training and motivating the manpower in the green house for meeting targets.
Extend marketing support to other flori culture projects and recommend on quality standards of roses for international market.
Formulate plans for the daily operation and ensure all customers’ needs are met.
Develop strategies to improve customer service.
Marketing Experience;
Jun’87-Mar’95 Southern Petrochemical Ind. Corp. Ltd., Madras as Marketing Officer
Mar’85-Jun’87 Zuari Agrochemicals Ltd., Goa as a Sales Officer
The Chief Tasks Handled Across Assignments
Sales/ Business Development
Identify streams for revenue growth & develop plans to build consumer preference and achieve the set targets.
Conduct competitor analysis by keeping abreast of market trends to achieve market share.
Brand Management
Assess the market potential and in accordance formulate marketing plans.
Handle all activities pertaining to new product launch to tap new markets.
Organize shop display competitions, Conduct and participate in exhibitions, poster and audio visual van campaigns to enhance the visibility of products.
Manage the development & distribution of product literature, POP materials and etc.
Key Account Management
Interface with clients for suggesting the most viable product range and cultivating relations with them for securing repeat business. Manage major accounts of corporate and institutions and assist in activities pertaining to negotiation/ finalization of deals for smooth execution of sales & order processing.
Channel/ Dealer Management
Identify and network with financially strong and reliable dealers and distributors, resulting in deeper market penetration and improved market share.
Assist the channel partners to meet their business targets and achieve profitable ROI.
Monitor and ensure credit norms of the company are adhered too.
Evaluate credit ability based on the Credit Abstract Recommendation Form Appraisals.
Organizing training & development needs of dealers to enhance their knowledge about products and render better service to clients.
Operations Management
Handle all activities pertaining to ware house planning, storage and transportation to ensure availability of products as per the demand. Liaise with allied departments to ensure seamless operations.
Handling effective logistic operations & smooth distribution of products to different outlets. (Point added)
Quality Control
Conduct laboratory tests on periodical samples for ensuring adherence to quality standards.
Standardize damaged bags during transportation.
Monitoring the market to ensure that no spurious materials are accommodated in the market.
Provide training to dealers on proper storage conditions
PROFESSIONAL ENHANCEMENTS
Trainings
Training on Aromatic and Medicinal plants organized by CIMAP, Bangalore
Training on GIS by Engineering Staff College of India.
2D Animation, 3D Modeling, Animation, Special effects, Non-Linear Editing, Authoring conducted by PENTAFOUR, Bangalore; Jun’97-Jul’97
Project Preparation for Central and State Government Schemes, organized by SOSVA, Bangalore; 23rd Apr’97-24th Apr’97
Orientation programme for Functionaries of voluntary organizations on Support Services for Women in distress by National Institute of Public Co-operation and Child Development; 3rd Oct’01-5th Oct’01
Advanced Techniques in Rose Cultivation by CINADCO, Ministry of Agriculture, Israel; 13th Nov’95-23rd Nov’95
Dutch Cut-rose Cultivation organized by W. Kordes’ Sohne, Germany & Netherlands; May’95-‘Jun’95
Passed National English language test in O level (NELT)
Essentials of Management by MDC, SPIC Ltd., Kodiakanal; 8th Feb’93-10th Feb’93
FAI-SR Training Programme, Hyderabad organized by The Fertilizer Association of India
– 19th Mar’87-25th Mar’87
– 8th Apr’91-13th Apr’91
Exhibitions
International Exhibition: World Floriculture Exhibition Frankfurt in 1995.
OTHER ACTIVITIES & ACHIEVEMENTS
Represented Rotary International as cultural ambassador at Brazil under Group Study Exchange Programme in 1995;
– Conducted studies on the life and culture of Brazil
– Delivered 20 lectures promoting India in Brazil
Delivered lectures on career to college students on behalf of Times of India at Hubli.
MEMBERSHIPS
-Bangalore Knowledge Management Forum -IISC Knowledge Management Forum
-Divya Karnataka Project of Art Of Living -Member, IAT, Bangalore
ACADEMIC CREDENTIALS
MBA (Marketing) TASMAC, Pune 2004
B.Sc. (Agri. Eco.) UAS, Bangalore, (Dharwad Campus) 1983
DATE OF BIRTH: 19th November 1959
References:
1. Sri. B. S. Ramprasad, Secretary, Industries and Commerce, MS Bldg, Bangalore.
2. Dr. G.K. Vasantkumar, Additional Secretary, Food Processing, MS Bldg, Bangalore.
3. Dr. Sarvesh, Director of Agriculture, Sheshadri Road, Bangalore.
4. Sri. Anandkrishna, General Manager, Marketing KSSC, Hebbal, Bangalore.
Sd/-
Udayakumar S. Kollimath
http://www.jsysmarketing.blogspot.com
Wednesday, June 24, 2009
Friday, June 5, 2009
Saturday, May 30, 2009
LIST OF POMEGRANATE GROWERS IN KALASAKOPPA TANK
http://www.jsysmarketing.blogspot.com
type here -Agribusiness 5/30/09 1:16 PMList of Pomegranate growers in
Kalasakoppa tank command
Sl.No. | Name of the farmer | Village | Area | Phone No. |
1 | Ishwar M Jalihal | Kaladagi | 2-0 | 9900758241 |
2 | Sudhakar G Deshpande | Kaladagi | 5-0 | 08354-240158 |
3 | Dhareppa Bhemappa Hosakote | Kalasakoppa |
| 9972775059 |
4 | Maruti A Totad | Govindakoppa | 5-12 | 9880841017 |
5 | Laxman H Chavan | Govindakoppa | 3-0 | 9845052049 |
6 | Balavant Chavan | Kaladagi |
| 9980256021 |
7 | Bheemann Ningappa Kolhar | Kalasakoppa | 3-0 | 9972767079 |
8 | Mariyappa Hanamappa Yavagal | Kalasakoppa | 13-0 | 08354-240329 |
9 | Basavant Hanamappa Yavagal | Kalasakoppa | 15-0 | 08354-240329 |
10 | Bheemappa Giriyappa Sankannavar | Govindakoppa |
| 9980789611 |
11 | Prahlad C. Joshi | Kaladagi | 5-0 | 9902569553 |
12 | Shivalingappa S Shetteppanavar | Kaladagi | 4-1 | 9880613638 |
13 | Shivappa H. Doddamani | Ankalagi |
| 9980473002 |
14 | K.R.Shilpi | Kaladagi |
| 08354240143 |
15 | Abdulrajakha M.Nadaf | Kaladagi | 2-08 | 08354-240780 |
16 | Laxman R.Bojagar | Kaladagi | 4-35 | 9880382833 |
17 | Mahadevappa V Bhojagar | Kaladagi | 3-0 | 9880803193 |
18 | A.N. Dasangoud | Ankalagi |
| 9986098772 |
19 | S.S.Danaraddi | Kalasakoppa |
| 9741191728 |
20 | D.H. Teli | Kaladagi |
| 08354-24048 |
21 | Iranna.H. Yamakanmaradi | Kalasakoppa |
| 9945950350 |
22 | Shankrappa.N. Shivanichi | Govindakoppa | 5-0 | 9980789605 |
23 | Muttappa B. Totad | Govindakoppa | 4-0 | - |
24 | Lachchappa S Balulad | Ankalagi | 6-14 | 9902873555 |
25 | Basappa Ramappa Gujjalkar | Govindakoppa |
| 9743090619 |
26 | M.H.Teli | Kalasakoppa |
| 9972953799 |
27 | Krishnappa Laxmappa Bilkeri | Ankalagi | 40-0 | 9945503111 |
28 | A.G. Deshpande | Kaladagi | 10-0 | 9902369567 |
29 | S.R.Wagh | Kaladagi |
| 9980256006 |
30 | S.B.Angadi | Kaladagi |
| 9945765538 |
31 | Shivappa B.Shivanichi | Govindakoppa | 5-0 | - |
32 | I.M. Kokannavar | Kaladagi |
| 9945875567 |
33 | P.M. Shetteppanavar | Kaladagi | 10-0 | 9901624109 |
34 | Channappa.S. Adakayannavar | kaladagi | 4-0 | -= |
35 | Basappa Ramayya Gurajalkar | Kalasakoppa | 7-0 | - |
36 | Munir Ahmad | Kaladagi | 5-0 | 9972209163 |
37 | Mohan Dashmuks | Kaladagi | 25-0 | 9980175309 |
Tuesday, April 28, 2009
AGRICULTURAL MARKETING -TRAINING FOR STAFF
AGRICULTURE MARKETING INITIATIVES IN JSYS
(Udayakumar S. Kollimath, Marketing Specialist, SPU Bangalore)
The Karnataka Community Based Tank Management Project, while restoring the tank system focuses on a range of activities to achieve holistic development affecting all the stake holders. The institutionalization of the tank system has begun a new “economic development” process and as a result substantial capacity building activities have been designed to provide “sustainability” to the Tank Management Institute. Prominent among them is agriculture. The project interventions are aimed at improving the agriculture productivity in the command area. What is more important other than inducting improved technology in the farming practices is providing orientation to the command area farmers is to take up agriculture as a “business enterprise”. The Agriculture Committee which is formed within the Tank Management Institute to address the issues related agriculture needs further to be strengthened with business concepts.
The Executive Committee should ensure that the Agriculture committee takes up all the issues that affect the command area farmers. It is necessary that they conduct SWOT analysis and identify areas which need attention to improve the profitability. Some of the issues that the committee should take into consideration before developing an agribusiness plan are:
1. Market research
2. Building the data base of the land characteristics
3. Documenting available infrastructure
4. Line department linkages
5. Availability of the water
6. Capital acquisition plan
7. Human resource plan
8. Procurement of inputs
9. Risk mitigation plan
10. Good Agriculture Practices
11. Market information
12. Finance management
13. Supply Chain Efficiency
14. Marketing
Market Survey: Market survey should take into account the opportunities that are available to the farmers of the tank command based on the available infrastructure such as proximity markets, availability of input agencies, processors, and expected market demand, availability of finance, consumer preferences etc.
Building the data base of land characteristics: It is important to know the unique features of the lands available in a particular tank command. The soil survey reports of both micro and macro nutrient will help deciding the right mix of crops that could be grown and also help in relating to factors such as color, taste and aroma of the products grown in the command area
Infrastructure: This could be thrashing yard, godowns, roads and markets, information centers Raitha Sampark Kendra (RSK), Financial institutions, input agencies, water storage structure, processing facilities.
Line Department linkages: The facilities available from different line department such as Horticulture, Agriculture, Sericulture, Agriculture Marketing Board, APEDA, KVK, Surgar Research Institute, Spices Board, Coconut Board and Forestry Department, Weights and Measurements, Banks need to be available at the TMI which shall facilitate in developing a right business plan.
Water: The quality of water affects the crop hence report providing information on the quality of water is a strong necessity. The quality of water will also affect the quality of the crop hence in this regard before embarking on the business plan both quality and quantity of water is to be borne in mind.
Capital acquisition plan: Since the investments are different for each crop it is necessary to have the knowledge of investment components and the precise capital that is required at different stages of the crop. This will enable to develop a more reliable business plan.
Human Resources Plan: Different crops have varying needs of labour. While planning a crop enterprise it is necessary to take into account the labour available in the village and an estimate of the total labour requirement for taking up a crop enterprise or combination of different crop enterprises. This should be based on the current wage rates prevailing in the market.
Procurement plan: The crop enterprises need different inputs such as seeds, organic manures, equipments, fertilizers, plant protection chemicals, biopesticides. It is indeed necessary to have a procurement plan for the above in order to develop a good business plan.
Risk Mitigation Plan: Agriculture is subjected to risks due to climatic factors and hence proper risk cover needs to be planned and hence linkage with companies such as Iffco-Tokio, General Insurance has to be established.
Good Agriculture Practices: Since the market prices are dependent on the quality of the produce it is necessary to follow good agriculture practices developed by University of Agriculture Sciences. There are standards such as EUREPGAP for exports. It is necessary the tank management institute develops a internal quality manual on the lines of HACCP (Hazard Analysis and Critical Control Points) and other food safety aspects. Such an exercise helps in building a new market segment.
Market Information: This is central to the success of an agribusiness plan. Timely information on prices of inputs, minimum support prices, rates for services, godown rentals, transportation rates and prices of commodities is necessary. Information portals providing information on agriculture. Magazines and periodicals with news on market information need to be collected and analyzed to prepare a better business plan.
Finance Management: Success of any enterprise depends on the proper management of finance. Hence proper forecast for finance needs to be developed taking into account the need of capital at different stages of the crop/crops.
Supply Chain Management: The entire supply chain right from the time the crop enterprise is taken up in the farm and until the product reaches the consumers hand needs to be understood by carrying out “value chain analysis” which shall improve the chain efficiency and improve the margins.
Marketing: The four P’s ( Product, Place, Price and Promotion) of marketing need to be applied to generate proper margins which make agriculture a viable proposition. Agriculture sector offers huge opportunities to build the brand as each geographical area has something unique to offer in terms of crops hence product differentiation could be achieved by properly understanding the uniqueness of the product. Some of the characteristics could be taste, flavour, aroma, colour etc. The product could be even marketed through specialized agencies through contract farming.
UDAYAKUMAR KOLLIMATH
(Udayakumar S. Kollimath, Marketing Specialist, SPU Bangalore)
The Karnataka Community Based Tank Management Project, while restoring the tank system focuses on a range of activities to achieve holistic development affecting all the stake holders. The institutionalization of the tank system has begun a new “economic development” process and as a result substantial capacity building activities have been designed to provide “sustainability” to the Tank Management Institute. Prominent among them is agriculture. The project interventions are aimed at improving the agriculture productivity in the command area. What is more important other than inducting improved technology in the farming practices is providing orientation to the command area farmers is to take up agriculture as a “business enterprise”. The Agriculture Committee which is formed within the Tank Management Institute to address the issues related agriculture needs further to be strengthened with business concepts.
The Executive Committee should ensure that the Agriculture committee takes up all the issues that affect the command area farmers. It is necessary that they conduct SWOT analysis and identify areas which need attention to improve the profitability. Some of the issues that the committee should take into consideration before developing an agribusiness plan are:
1. Market research
2. Building the data base of the land characteristics
3. Documenting available infrastructure
4. Line department linkages
5. Availability of the water
6. Capital acquisition plan
7. Human resource plan
8. Procurement of inputs
9. Risk mitigation plan
10. Good Agriculture Practices
11. Market information
12. Finance management
13. Supply Chain Efficiency
14. Marketing
Market Survey: Market survey should take into account the opportunities that are available to the farmers of the tank command based on the available infrastructure such as proximity markets, availability of input agencies, processors, and expected market demand, availability of finance, consumer preferences etc.
Building the data base of land characteristics: It is important to know the unique features of the lands available in a particular tank command. The soil survey reports of both micro and macro nutrient will help deciding the right mix of crops that could be grown and also help in relating to factors such as color, taste and aroma of the products grown in the command area
Infrastructure: This could be thrashing yard, godowns, roads and markets, information centers Raitha Sampark Kendra (RSK), Financial institutions, input agencies, water storage structure, processing facilities.
Line Department linkages: The facilities available from different line department such as Horticulture, Agriculture, Sericulture, Agriculture Marketing Board, APEDA, KVK, Surgar Research Institute, Spices Board, Coconut Board and Forestry Department, Weights and Measurements, Banks need to be available at the TMI which shall facilitate in developing a right business plan.
Water: The quality of water affects the crop hence report providing information on the quality of water is a strong necessity. The quality of water will also affect the quality of the crop hence in this regard before embarking on the business plan both quality and quantity of water is to be borne in mind.
Capital acquisition plan: Since the investments are different for each crop it is necessary to have the knowledge of investment components and the precise capital that is required at different stages of the crop. This will enable to develop a more reliable business plan.
Human Resources Plan: Different crops have varying needs of labour. While planning a crop enterprise it is necessary to take into account the labour available in the village and an estimate of the total labour requirement for taking up a crop enterprise or combination of different crop enterprises. This should be based on the current wage rates prevailing in the market.
Procurement plan: The crop enterprises need different inputs such as seeds, organic manures, equipments, fertilizers, plant protection chemicals, biopesticides. It is indeed necessary to have a procurement plan for the above in order to develop a good business plan.
Risk Mitigation Plan: Agriculture is subjected to risks due to climatic factors and hence proper risk cover needs to be planned and hence linkage with companies such as Iffco-Tokio, General Insurance has to be established.
Good Agriculture Practices: Since the market prices are dependent on the quality of the produce it is necessary to follow good agriculture practices developed by University of Agriculture Sciences. There are standards such as EUREPGAP for exports. It is necessary the tank management institute develops a internal quality manual on the lines of HACCP (Hazard Analysis and Critical Control Points) and other food safety aspects. Such an exercise helps in building a new market segment.
Market Information: This is central to the success of an agribusiness plan. Timely information on prices of inputs, minimum support prices, rates for services, godown rentals, transportation rates and prices of commodities is necessary. Information portals providing information on agriculture. Magazines and periodicals with news on market information need to be collected and analyzed to prepare a better business plan.
Finance Management: Success of any enterprise depends on the proper management of finance. Hence proper forecast for finance needs to be developed taking into account the need of capital at different stages of the crop/crops.
Supply Chain Management: The entire supply chain right from the time the crop enterprise is taken up in the farm and until the product reaches the consumers hand needs to be understood by carrying out “value chain analysis” which shall improve the chain efficiency and improve the margins.
Marketing: The four P’s ( Product, Place, Price and Promotion) of marketing need to be applied to generate proper margins which make agriculture a viable proposition. Agriculture sector offers huge opportunities to build the brand as each geographical area has something unique to offer in terms of crops hence product differentiation could be achieved by properly understanding the uniqueness of the product. Some of the characteristics could be taste, flavour, aroma, colour etc. The product could be even marketed through specialized agencies through contract farming.
UDAYAKUMAR KOLLIMATH
Wednesday, March 11, 2009
LETTERS TO BE WRITTEN
Letters To Be Made During The Month
1. LETTER HORTICULTURE DEPARTMENT, on Medicinal plants
2. LETTER TO AGRICULTURE MARKETING TRAINING COLLEGE, Hubli
3. LETTERS FOR QUOTATIONS (WEBSITE)
4. LETTERS TO SPECIALSIST FOR GIVING REVISED CONTENT FOR WEBSITE
5. LETTER TO HORTICULTURE DEPARTMENT-MEDICINAL PLANTS Dr. Vasundara
6. Letter to form a committee on medicinal plants
7. Letters for final presentation of the website
8. Letters to KSSC MD expressing willingness for taking up seed production through TMI’s
9. Letters to HOPCOMS for providing pricing information
10. Letters to EDITOR, KRISHI PETE
11. Letters to DPU’s for providing seed production
12. Letters to KOF for taking seed production of Ground Nut
13. Letters to Agriculture Department
14. Letter to NHRDF for taking seed production of ONION in Togarigatta
15. Letter to Coordinator, KVK Babbur, for taking up seed production of CHICPEA
16. Letters to DPC’s for getting the info on IGA activities.
17. Letter to QUALITY BUREAU.
18. Letter to NABARD.
19. Letter to APEDA.
20. Letter to NHB.
21. letter to Rytapi-MEDICINAL PLANTS
22. Letter to Manjunath Alalgeri FOR SETTING UP COLLECTION CENTRE FOR procurement of SOYA BEAN
23. Letter to Vermicomposting
24. Letter to Agriculture Insurance / general insurance
25. SAFAL
26. HAVERI DPC TO TAKE UP GROUND NUT PRODUCTION IN ASSOCIATION WITH KOF
27. NABARD FOR FARMERS CLUBS
28. LETTER TO KOLAR FOR TOMATO STAKE HOLDERS MEET
29. STAKE HOLDERS MEET- FOR FLORICULTURE CROPS IN ASSOCIATION WITH HORTICULTURE DEPARTMENT IN KARPENHALLY
30. LETTER TO VISIT NAMADHARI
31. ARTICLE TO INDIA INSIGHT
1. LETTER HORTICULTURE DEPARTMENT, on Medicinal plants
2. LETTER TO AGRICULTURE MARKETING TRAINING COLLEGE, Hubli
3. LETTERS FOR QUOTATIONS (WEBSITE)
4. LETTERS TO SPECIALSIST FOR GIVING REVISED CONTENT FOR WEBSITE
5. LETTER TO HORTICULTURE DEPARTMENT-MEDICINAL PLANTS Dr. Vasundara
6. Letter to form a committee on medicinal plants
7. Letters for final presentation of the website
8. Letters to KSSC MD expressing willingness for taking up seed production through TMI’s
9. Letters to HOPCOMS for providing pricing information
10. Letters to EDITOR, KRISHI PETE
11. Letters to DPU’s for providing seed production
12. Letters to KOF for taking seed production of Ground Nut
13. Letters to Agriculture Department
14. Letter to NHRDF for taking seed production of ONION in Togarigatta
15. Letter to Coordinator, KVK Babbur, for taking up seed production of CHICPEA
16. Letters to DPC’s for getting the info on IGA activities.
17. Letter to QUALITY BUREAU.
18. Letter to NABARD.
19. Letter to APEDA.
20. Letter to NHB.
21. letter to Rytapi-MEDICINAL PLANTS
22. Letter to Manjunath Alalgeri FOR SETTING UP COLLECTION CENTRE FOR procurement of SOYA BEAN
23. Letter to Vermicomposting
24. Letter to Agriculture Insurance / general insurance
25. SAFAL
26. HAVERI DPC TO TAKE UP GROUND NUT PRODUCTION IN ASSOCIATION WITH KOF
27. NABARD FOR FARMERS CLUBS
28. LETTER TO KOLAR FOR TOMATO STAKE HOLDERS MEET
29. STAKE HOLDERS MEET- FOR FLORICULTURE CROPS IN ASSOCIATION WITH HORTICULTURE DEPARTMENT IN KARPENHALLY
30. LETTER TO VISIT NAMADHARI
31. ARTICLE TO INDIA INSIGHT
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